🥃 Diageo Dips, Whiskey Up

Plus: AI Translator for the Whiskey Industry, Port Ellen's $58K Twins, and More

Feb 10, 2024

Today’s edition is presented by Norlan.

Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.

It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.

The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.

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⛏️ This Week's Top Picks

1. 📈 Diageo Dips, Whiskey Up

Diageo faced a 0.6% drop in organic net sales in the first half of fiscal 2024, driven by a significant decline in Latin America and the Caribbean.

US whiskey saw a 6% growth, led by Bulleit's 19% increase.

2. 🚀 Bourbon Boom in KY

Kentucky's bourbon industry celebrates unprecedented growth, injecting $9 billion annually into the state's economy, creating jobs, and boosting tourism.

Legislative support has been pivotal, fostering an environment for further expansion.

3. ♊️ Port Ellen's $58K Twins

Port Ellen Distillery reopens with a launch of exclusive 44-year-old twin whiskies, Gemini, with only 274 sets available at $58,500.

4. 🥃 U.S. Malt Whiskey Rise

The U.S. now recognizes American single malt whiskey, offering investors new opportunities in a less-restricted, creative whiskey category.

"Dry January" and similar personal decisions to reduce alcohol consumption can significantly impact broader societal, economic, and political spheres, as seen in the early 19th-century temperance movement that reshaped American tavern culture and politics.

✨ Whiskey + AI Insight of the Week

AI Translator for the Whiskey Industry

ElevenLabs' AI Dubbing & Video Translator offers a groundbreaking tool for whiskey brands looking to globalize their reach.

Imagine creating multilingual promotional content or educational whiskey tasting guides, in minutes, without the logistical nightmare of traditional dubbing processes.

This technology can translate and dub videos across 29 languages. But, it’s not just about translating words; it’s about preserving the essence and passion behind each brand's story, ensuring the original tone and style are maintained.

This capability opens up new markets and demographics, breaking down language barriers and fostering a global community of whiskey enthusiasts.

👀 Curated Collections

1. Gold Medal Revival: I.W. Harper Gold Medal

I.W. Harper Gold Medal bourbon, distilled at Bernheim under Schenley, showcases American whiskey's rich legacy.

Celebrated since the 1893 Chicago World's Fair, its revival highlights a storied journey through the bourbon industry's evolution.

A bottle could run you anywhere between $300 to $400.

2. Stars Meet Oak Magic: Spirit of Hven Dubhe

Spirit of Hven Dubhe, named after a star in the Big Dipper, combines American, French, and Spanish oak casks, creating a whisky with toffee, vanilla, liquorice, peppery notes, herbs, and dried fruit.

It's the first in the Seven Stars series from a family distillery on Hven.

A bottle could run you anywhere between $100 to $150.

3. Aged Aussie Elegance: Bakery Hill Classic

Bakery Hill Classic, Victoria's Speyside-style whisky, ages in Jack Daniels' American Oak barrels for up to 8 years.

Distilled on April 11, 2016, and bottled on October 24, 2023, it offers a unique, unblended flavor.

A bottle could run you anywhere between $200 to $250.

Today’s edition is presented by Norlan