The iconic American brand has recently come under fire for its decision to feature stars from the drag queen competition show “Ru Paul’s Drag Race” in its ad campaign. This move has left many of the company’s loyal supporters feeling betrayed, including one particularly passionate superfan, Pauly Michaelis.
Michaelis, a diehard fan of Jack Daniel’s for years, took to Facebook to voice his displeasure with the company’s decision to partner with drag queens to promote LGBT issues.
In a fiery post, he ranted about how the brand had “gone woke” and betrayed the very essence of what it meant to be an American whiskey.
Michaelis was so incensed by this turn of events that he decided to take matters into his own hands and set fire to hundreds of dollars worth of Jack Daniel’s drinks and merchandise in a viral video.
But Michaelis isn’t the only one upset about this recent development. Bud Light, another American brand, has also faced a similar backlash for featuring transgender activist Dylan Mulvaney on its cans.
Both companies now face serious repercussions from their loyal customers.
What’s interesting about this controversy is that Jack Daniel’s and Bud Light were once considered icons of American culture.
They were associated with cowboys, tailgates, and sporting events, and the people who drank them were proud of traditional American values and the American way of life. Now, both companies are being accused of pandering to the woke left and betraying their target market.
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