🥃 Whiskey AI Creatives That Perform

50-Year Whisky Goes Digital, End of Premium Era, and More

Mar 03, 2024

Today’s edition is presented by Norlan.

Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.

It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.

The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.

Shop Norlan

⛏️ This Week's Top Picks

1. 🥃 End of Premium Era

The premiumization trend in spirits from the pandemic era is fading, with narrow differences in high and low price tier performance.

The industry faces an uncertain future, shifting towards affordable ready-to-drink categories and broader de-premiumization.

2. 🧑‍💻 50-Year Whisky Goes Digital

Glenlivet launches a 50-year-old whisky collection on a blockchain platform.

Each bottle, part of the Twelve Elements collection, signifies the craft's essential elements and comes with a digital certificate of ownership.

3. 🚔 Fake Liquor Bust

Kenya's raid on counterfeit liquor led to 583 arrests in Murang'a, including an ex-police officer, seizing ethanol and drugs.

A Jack Daniel's ad, banned for linking shorter days to drinking "the good part," underscores the crackdown on alcohol ads that might encourage reckless consumption, reflecting a shift towards stricter advertising regulations globally.

5. 💰 Pernod's Big Bet

Pernod Ricard invests $217 million in India for a new malt distillery.

The move reflects confidence in India's whisky market growth and economic development opportunities, creating jobs and supporting local farmers.

✨ Whiskey + AI Insight of the Week

Whiskey AI Creatives That Perform

Whiskey brands can leapfrog their ad creation and publication with AdGen.

Effortlessly generate hundreds of tailored ad variations in minutes, each perfectly aligned with your brand's unique tone and style.

Not only saving you time but also significantly reduces the cost and effort traditionally associated with A/B testing.

By leveraging AdGen's capability to publish these ads across multiple platforms with a single click, whiskey brands can ensure consistent, engaging presence across Meta Ads, Google Ads, and more.

Ultimately boosting engagement, enhancing ad performance, and maximizing return on ad spend.

👀 Curated Collections

1. Peated Perfection: Benriach's 'The Forty' Whisky

Benriach's 'The Forty' is a tribute to tradition and innovation from Scotland's heart, blending rare peated casks.

Masterfully crafted by Rachel Barrie, this Speyside gem boasts sweet orchard fruits, cherry, and walnut notes.

A bottle could run you anywhere between $4,000 to $4,800.

2. Fusion of Flavors: Stranahan's Red Wine Cask

Stranahan's Red Wine Cask Whiskey marries malted barley's richness with Pinot Noir and Bordeaux casks' depth, creating a nuanced sip with jammy, earthy notes and a unique, frizzante finish.

A bottle could run you anywhere between $100 to $150.

3. Chic Spirit: Wolves Whiskey

Wolves Whiskey, launched in 2019 by footwear moguls and distilled in Northern California, stands out for its unique process of distilling whiskey from stout, pilsner, and rye.

Its Signature Blend includes whiskey distilled from craft beer, aged in used French oak, creating a rich, complex profile distinct from traditional whiskeys.

A bottle could run you anywhere between $300 to $350.

Today’s edition is presented by Norlan