Today’s edition is presented by Norlan.
Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.
It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.
The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.
⛏️ This Week's Top Picks
1. 📈 Suntory Soars, RTD Focus
Beam Suntory and Suntory reported a sales increase of 7% and nearly 12%. Their focus expands on the ready-to-drink sector, aiming for global leadership in RTD by 2030.
2. 🫢 Bimber Drama Unfolds
Lucasz Ratajewski, co-founder of Bimber Distillery, was denied bail for conspiracy to murder and drug charges.
Leadership passed to co-founder Ewelina Chruszczyk and Matt McKay; operations remain uninterrupted.
3. 🚫 No-Alc Spirits Surge
The US, Australia, and Germany are leading growth markets for non-alcoholic 'spirits,' expected to see double-digit growth through 2027.
The no-alcohol category is predicted to grow faster than low-alcohol, with significant market shifts anticipated.
4. 🍷 Cowboy Vandal Strikes
A former employee, dressed as an old west gunslinger, caused $600,000 in damage at Sparkman Cellars by spilling 24,000 bottles of wine.
5. 🤔 Dram Can
Two Stacks introduces Dram in a Can, the world’s first straight-up whiskey in a can, featuring a blend of Irish whiskey types.
It's designed for portability, sustainability, and accessibility, available in 100-ml cans for on-the-go.
✨ Whiskey + AI Insight of the Week
Magic Ads For Whiskey
In the rapidly evolving world of technology, AI presents a unique opportunity for whiskey brands to revolutionize their marketing strategies.
By leveraging AI-driven platforms similar to Disney's "Magic Words," whiskey companies can insert their advertisements seamlessly into content that matches the mood or scene of streaming shows and movies.
Imagine a cozy, dim-lit bar scene on screen, and at that moment, a whiskey ad appears, enhancing the viewer's connection to the brand through contextual relevance.
This precision targeting goes beyond traditional demographics, tapping into the viewer's emotions and setting, providing a more personalized and impactful advertising experience.
Keep an eye out for other streaming platforms adopting this incredible new concept.
👀 Curated Collections
1. Samurai Spirit: St George Baller Single Malt
St. George Baller, an American single malt inspired by Japanese whisky, uniquely ages in umeshu casks, offering a bold, innovative flavor profile with crisp malt and tropical notes, symbolized by its samurai label.
A bottle could run you anywhere between $100 to $200.
2. Virginia's Fiery Gem: Catoctin Creek Roundstone Rye Cask Strength
Catoctin Creek's Cask Strength Rye packs a punch at 58%, boasting spice & depth. Rye grown on-site fuels this single barrel, released twice yearly. Savor neat, or add a touch of water to tame the heat.
A bottle could run you anywhere between $100 to $200.
3. Tennessee Treasure: Bib & Tucker 6 Year Old Small Batch
Bib & Tucker's 6-year bourbon, aged in new oak, unfolds with spice, vanilla, & a touch of "chestnut finish." Locally sourced grains add depth to this smooth sipper.
A bottle could run you anywhere between $100 to $200.
Today’s edition is presented by Norlan
Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.
It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.
The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.
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