Today’s edition is presented by Norlan.
Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.
It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.
The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.
⛏️ This Week's Top Picks
1. 💰 $5.5M Fee Fix Settled
Southern Glazer’s Wine & Spirits agreed to a $5.5 million settlement for illegally high late fees on purchases of wine, beer, and spirits, exceeding California's legal limit.
2. 🥃 Canada Caps Booze Tax
Canada extends a 2% alcohol duty cap until 2026, a move to stabilize excise taxes amid rising inflation.
This policy aims to support both consumers and the brewing industry.
3. 😯 Jack Daniel's Dive Into $22B Market
Jack Daniel's introduces a new ready-to-drink cocktail, Jack & Ginger Ale, and two limited whiskey releases, aged 10 and 12 years.
The RTD market is valued at approximately $22B and expected to grow to $30B by 2028.
4. 👀 $6M Suntory Scam
50 Cent sues Beam Suntory for a $6M scam, claiming they overcharged Sire Spirits for various fees and pocketed the excess.
5. 🧑⚖️ DTC Booze Rules Tighten
Lawmakers are targeting direct-to-consumer (DTC) alcohol shipping over concerns like underage access and lost tax revenue, cited in millions.
Proposed regulations could significantly alter the landscape of online alcohol sales.
✨ Whiskey + AI Insight of the Week
Whiskey World Building
Midjourney just announced the support for consistent characters, which can help your whiskey brand or product with storytelling and brand experience.
Before AI image generators struggled to produce consistent characters across different images.
It was great for creating new ideas but much harder to keep what you liked and irritate.
That has changed.
For e.g. distilleries can now craft consistent visual narratives across their marketing campaigns.
Imagine creating a signature character for your brand. You can now have this character appear in various settings, from the distillery’s halls to exotic locales, sipping your whiskey, thereby inviting consumers into a larger world.
👀 Curated Collections
1. An Aged Elixir of the Sea: Talisker 18
Talisker 18, a single-malt Scotch whisky rooted in history and Skye's rugged landscape.
Aged for 18 years, its distinctive flavor, with a peppery note, is shaped by unique distillation methods.
Talisker uses special bent pipes that boost reflux, leading more vapor to condense and enriching the whisky's flavor.
A bottle could run you anywhere between $200 to $250.
2. Very Olde St. Nick May be the Next Pappy
Very Olde St. Nick whiskey, adored by bourbon fans, boasts a mysterious past and limited releases.
Linked to Julian Van Winkle, it was first made for Japan.
Each batch offers a distinct flavor, from rich oak to sweet spice.
A bottle could run you anywhere between $200 to $400.
3. Smooth Sip with a Pappy Link: W.L. Weller 12 Year Kentucky Straight Bourbon Whiskey
W.L. Weller 12 Year Bourbon is renowned for its smooth, rich taste.
Aged for 12 years, it has a deep amber color with hints of vanilla, fruit, and sweet corn.
It follows the original wheated bourbon recipe, offering a softer flavor.
A bottle could run you anywhere between $3,000 to $4,500.
Today’s edition is presented by Norlan
Norlan Glass is an award-winning, patented whisky glass that was refined with master distiller Jim McEwan.
It is made from hand-blown double-walled borosilicate glass and features a concave outer rim that fits the lower lip of the mouth elegantly.
The glass's unique design reduces ethanol burn through specially developed inner protrusions, making it the perfect way to enjoy your favorite whisky.
What did you think of today’s newsletter?
Interested in purchasing any of the whiskey mentioned?
Fill out this short form (1min) and we’ll get back to you soon.
Advertise on Tipple
Enjoy this content? Subscribe to our Instagram